Understand how we interpret prices and the important role the number 9 can play in pricing.
Category: Cognitive Behavior
Learn how strategically selected choices can dramatically change decisions made by users. The key is comparison.
Categories
How Choice Impacts Conversion
Learn what spaghetti sauce and segmentation have to do with selling things online. Hint: it all comes down to deliberate choices…
Categories
The 6 Principles of Influence
Robert Cialdini defined the six principles of influence. Learn what they are and how you can use them in your products.