Categories
Cognitive Behavior

The Left Digit Effect: Why 9 Matters

Understand how we interpret prices and the important role the number 9 can play in pricing.

Categories
Cognitive Behavior

Popcorn, Pricing, and the Decoy Effect

Learn how strategically selected choices can dramatically change decisions made by users. The key is comparison.

Categories
Cognitive Behavior

How Choice Impacts Conversion

Learn what spaghetti sauce and segmentation have to do with selling things online. Hint: it all comes down to deliberate choices…

Categories
Cognitive Behavior

The 6 Principles of Influence

Robert Cialdini defined the six principles of influence. Learn what they are and how you can use them in your products.